2011 Norco Bikes Launch - Arrival Day

by Tyler Maine
Jul 12, 2010 at 15:58

Jordan and I loaded up the little truck and hit the road for the 2011 Norco Bikes Launch in North Vancouver, B.C. today. The clouds were threatening, but have burned off and it's looking like a great afternoon here. We've got 8 minutes before the urban ride leaves for a tour of Stanley Park, but we wanted to share some quick spy shots of the 250, the all new Range, the DH Race, the Team DH, the Vixa (with Paint) and a Prototype XC race bike.

Pics inside,

Team DH:


DH Race:




The 250:




The Range:





Vixa:





Prototype XC Race Machine:



Stay tuned over the coming days for more from the Norco Bikes 2011 Product Launch.
Must Read This Week

105 Comments

  • + 10
flag glory00 (Jul 12, 2010 at 16:05)
 i love the new paintjobs on the dh bikes
  • - 1
flag ritchierich (Jul 12, 2010 at 16:07)
 ya they are "DOPE!!"...
  • + 19
flag jpculp (Jul 12, 2010 at 16:10)
 I dont like the dh bikes but the others look great. I bet they all ride great though.
  • + 3
flag stinker (Jul 12, 2010 at 16:17)
 those are by far the sexiest norco dh rigs
  • + 14
flag livelifeontheedge (Jul 12, 2010 at 16:22)
 Norco finally got their bikes looking good. That 250 looks so clean.
  • - 1
flag mehow1993 (Jul 12, 2010 at 16:34)
 clean but mega trendwhore
  • + 2
flag livelifeontheedge (Jul 12, 2010 at 16:40)
 better then any other year
  • + 11
flag ninjaty (Jul 12, 2010 at 16:57)
 trends sell bikes mehow1993
  • + 6
flag mehow1993 (Jul 12, 2010 at 17:10)
 still, not a huge norco fan
  • + 8
flag bunkey (Jul 12, 2010 at 17:17)
 I cant help but think the tubing and paintjob on the Team DH make it somewhat reminiscent of a carbon roadie...

I guess Norco havn't caught onto the low profile/centre of gravity trend. (a la 2011 Demo)
  • + 3
flag nomnom (Jul 12, 2010 at 18:04)
 nice to see the new cobalts stock on the norco rigs, i wander what the price is gonna be.. if you guys get where im coming at aha
  • + 4
flag faultlinetv (Jul 12, 2010 at 18:18)
 Its 2010 right now. Why are they releasing '11. I hate it when companies do that!! Its July!
  • + 9
flag theSAMmai (Jul 12, 2010 at 18:24)
 These bikes are the nicest norcos I've ever seen but the xc bike looks like a specialized epic
  • + 2
flag dillpicle (Jul 12, 2010 at 18:25)
 i like the new paint jobs, not like 2010 or 2009 when they went color crazy...
  • + 1
flag aaronaaron (Jul 12, 2010 at 18:48)
 Norco is stepping up this year
  • + 1
flag downhill96 (Jul 12, 2010 at 19:31)
 i agree.
  • + 0
flag killacali (Jul 12, 2010 at 21:16)
 still i dunno bout norco...
  • + 3
flag banshee-ripper (Jul 12, 2010 at 22:24)
 These new DH frames look far better than them over-curvey gay monstocities they previously released!
  • + 1
flag knightridersix04 (Jul 12, 2010 at 22:40)
 correct me if I'm wrong but I believe that the Range is a replacement for the Fluid LT and the Six at the same time
  • + 1
flag caliber-410 Plus (Jul 13, 2010 at 8:41)
 The Paint schemes look excellent but dont like the new front badgeThumbs Down
  • + 1
flag free-riders (Jul 14, 2010 at 14:49)
 it looks like they downgraded the 250?
[Reply]
  • + 1
flag mikepa (Jul 12, 2010 at 22:36)
 O woww a norco dj bike without a heinously ugly colour scheme! The 250 may be pretty plain but I'm just hoping the trend continues a bit with their other similar bikes. Norco has really overdone the colours in recent years but these are looking great!

However, the holes in the bottom rear end of the rear triangles are worrying... Reminds me of the DH and FR bikes that had a hole behind the headtube that had to be recalled. Really hope such a thing doesn't happen with these.
[Reply]
  • + 1
flag OlSkoolJake (Jul 12, 2010 at 19:05)
 I like the look of the "Range". I'm not the biggest trailbike guy but that one looks like a fun ride, plus the name is catchy. The 250 looks good too, however I'm a little worried about ther freeride & slopestyle bikes will look?
[Reply]
  • + 1
flag byxnplanes (Jul 13, 2010 at 7:08)
 Ha Ha. Funny that the Team DH has the EXACT same paint scheme as my 2006 Team DH did after Norco seemed to go astray with tacky schemes. They finally realize that the neon shirts and skinny jeans should stay in whistler village.
[Reply]
  • + 1
flag vmba (Jul 12, 2010 at 20:33)
 Check out new Norco demo bikes at the Vermont Mountain Bike Festival on Saturday and Sunday, July 17 and 18. Registration closes on Wednesday July 14 @ midnight. Sign up soon: http://www.vermontmountainbikefestival.com/
[Reply]
  • + 1
flag rockhopper15 (Jul 12, 2010 at 20:24)
 the 250 is the only one i like, cause the frame isnt all curvy. and the range is only cool because it has that crank bros wheelset. sorry, dont like the curvy frames. but i do like schwalbe tires.
  • + 1
flag bigairbear (Jul 12, 2010 at 20:27)
 crank bros may be over rated...
[Reply]
  • + 3
flag smike (Jul 12, 2010 at 17:22)
 I'm digging the Range! And finally: a decent looking headtube badge!
  • + 2
flag leelau (Jul 12, 2010 at 17:58)
 Yes I'm liking the looks of the Range although those Schwalbe Nobby Nic tires are, next to almost everything WTB has shat out on to this fair planet, perhaps the worst tires in wet conditions I've ever had the privilege of despising. Opinionated comments about tires aside, I'd like to see Norco cut the fat out of the long travel all-mountain bikes and the Range does look svelte. Perhaps there'll be more about that bike from PB in an upcoming article?
  • + 1
flag brule Mod Plus (Jul 12, 2010 at 21:59)
 Lee I am gonna spend the next 2 days on the range - the DH day and the AM day as the crew here is raving about how good the new Range rides and after so much time on the LT, I think I should be able to tell the major differences right away. I have not ridden the NN tires in the wet, but have had great luck in dry and moderately loose dirt, so we'll see what the shore delivers.
  • + 1
flag yenaer (Jul 13, 2010 at 8:49)
 Is it just me, or do the the badges in the pic look like a mustache?
  • + 0
flag caliber-410 Plus (Jul 13, 2010 at 9:41)
 they look like they could fall off .
[Reply]
  • + 3
flag ballsmcbeaver123 (Jul 12, 2010 at 20:53)
 dam nice bikes love the 250
[Reply]
  • + 3
flag MTBLegend92 (Jul 12, 2010 at 16:08)
 range looks nice, but the xc prototype looks like somethings off.
  • + 1
flag Brett13 (Jul 12, 2010 at 16:48)
 ya for the prototype its the headtube area that just doesnt look right.
  • + 2
flag vpshore (Jul 12, 2010 at 17:56)
 Good thing its a prototype.
  • + 2
flag bunkey (Jul 12, 2010 at 18:17)
 I see no purpose whatsoever in that crazy bend. It just makes it fugly imo.
  • + 1
flag redline-45 (Jul 12, 2010 at 18:31)
 i agree with brett13, the tapered head tube looks off and the bars are way to far forward. not sure im really digging the new norco line up....
  • + 1
flag scrippsranchDJ (Jul 14, 2010 at 1:49)
 It might be due to how the bike is sitting in it's stand, with the rear wheel higher than the front making the bars look really low.
  • + 1
flag redline-45 (Jul 14, 2010 at 5:57)
 nope, ive seen pics of their xc bike not in the stand, and the bars are still really far forward.
  • + 1
flag scrippsranchDJ (Jul 14, 2010 at 13:09)
 They are supposed to be. The point I was trying to make is, in relation to the rest of the bike it makes it stand out more because it's in the stand.
[Reply]
  • + 3
flag reecewallace Plus (Jul 13, 2010 at 0:28)
 I'm drooling over all these bikes. Soo sick.
[Reply]
  • + 0
flag ridesanoldskool (Jul 12, 2010 at 20:59)
 i think the dh team is going to be way over priced for what you get then again what dh bike isnt over priced the mark up is crazy
  • + 2
flag brule Mod Plus (Jul 12, 2010 at 22:05)
 Canadian retail is looking like $5499, so I think that is one hell of a good deal. Full spec tomorrow.
  • + 1
flag ridesanoldskool (Jul 13, 2010 at 20:08)
 no not for that bike and the components your getting i just got a 2009 rocky mountain flatline pro all saint specs bomber wc for 2800 thats what that bike should retail
  • + 1
flag vpshore (Jul 15, 2010 at 7:54)
 Wow you have no conception of what things cost, every dh bike from Norco's to Rocky Mountain all run around $6000. If your "New" flatline Pro cost $2800 im sure it wasn't full retail or brand new then.
  • + 1
flag ridesanoldskool (Jul 15, 2010 at 15:13)
 yea thats why i said dh bikes are all over priced and my flatline pro is brand new the reason they sold it so cheap is because iys an 09 with goes to how much of a mark up there is on the 2010 stuff because in 09 it was 6000 dollar bike then 09 it was 2800 its rediculous
  • + 1
flag vpshore (Jul 16, 2010 at 7:42)
 Im sure the price was just lowered to clear out stock, it is well into the 2010 season. Theres no way the price of an '09 bike went up over $3000. You just got a bike on clear out that's not the retail price.
[Reply]
  • + 1
flag russone (Jul 12, 2010 at 20:44)
 DH Race looks hot, but at the same time I can't help to think it looks a little Demo 8'ish!
  • + 1
flag demo-dood (Jul 13, 2010 at 2:58)
 +1
[Reply]
  • + 1
flag metalmike (Jul 12, 2010 at 19:38)
 I'm sure I'm not the first to say this, but the RANGE looks EXACTLY like the new Rocky Mountain Slayer
[Reply]
  • + 1
flag flosho (Jul 12, 2010 at 19:56)
 Does anybody know which model the light brown / lime green one behind the team dh and at the bottom of the dh race ?
  • + 1
flag glory00 (Jul 12, 2010 at 20:09)
 prob the aline
  • + 1
flag ridesanoldskool (Jul 12, 2010 at 21:03)
 its the same bike a dh team just different color
  • + 1
flag brule Mod Plus (Jul 12, 2010 at 22:03)
 The lighting is playing tricks, it's actually a grey (not brown) with green stripes and it is the new Aline.
  • + 1
flag flosho (Jul 12, 2010 at 23:06)
 will you guys have better pics of the aline tomorrow ?
[Reply]
  • + 1
flag dotca (Jul 12, 2010 at 23:21)
 Don't forget to check out the BMX's. Paul has stepped up the Norco BMX's pretty good again!
[Reply]
  • - 1
flag stinkypeter (Jul 13, 2010 at 13:33)
 Norco’s are so useless they break all the time rely bad suspension one of the worst geometry I have ever seen it looks like crap seriously it is about as good as the Kona stinky aka a brick!
[Reply]
  • + 1
flag brigand (Jul 13, 2010 at 2:25)
 great work on the designs, looks like Range is the proper am bike finally - something to compete with Enduro, Slayer, etc...
[Reply]
  • + 1
flag nightmareterror (Jul 12, 2010 at 16:32)
 The 2011 lineup looks amazing. Norco outdoes themselves every year.. I love my Norco!!
[Reply]
  • + 1
flag socalshreder (Jul 13, 2010 at 10:45)
 Does anyone else find that the paint jobs look a lot like trek?
[Reply]
  • + 1
flag pheonixash (Jul 12, 2010 at 22:00)
 i might have to sell my p1 and by the 250 it looks so sick
[Reply]
  • + 1
flag watsonnorcoryder18 (Jul 13, 2010 at 19:50)
 i get thhat 250 this friday Smile
its gunna be soo sick
[Reply]
  • + 1
flag teamn2 (Jul 12, 2010 at 20:41)
 i love the team dh it looks so sick!
[Reply]
  • + 1
flag freerider11eric (Jul 13, 2010 at 9:58)
 I would love to see the shore series!!!!!!
[Reply]
  • + 1
flag will-struke-69 (Jul 12, 2010 at 22:38)
 Anyone know how much the 250 will be going for?
[Reply]
  • + 1
flag Budi-san (Jul 12, 2010 at 22:03)
 Wow, the range looks pretty awesome in those iodine wheels Big Grin
[Reply]
  • + 1
flag zer0her0 (Jul 13, 2010 at 1:15)
 not a bad looking bike in the lot!
[Reply]
  • + 1
flag flikende (Jul 12, 2010 at 19:54)
 the range looks just like a rebadged fluid lt
  • + 1
flag brule Mod Plus (Jul 12, 2010 at 22:02)
 Whole new bike and we'll tell you why tomorrow.
[Reply]
  • + 0
flag primodevil01 (Jul 12, 2010 at 18:20)
 i like how they took some of the angle off the top tube at the front. lot cleaner!
[Reply]
  • + 1
flag KonaRyda (Jul 12, 2010 at 16:10)
 it looks like the seat is touching the tire on the 250 lol
  • + 5
flag brule Mod Plus (Jul 12, 2010 at 21:55)
 It's not, but damn it is close.
[Reply]
  • + 1
flag JustBuyIt (Jul 12, 2010 at 18:02)
 Those new DH bikes look so sick!!
[Reply]
  • + 1
flag mvonhollen (Jul 12, 2010 at 17:29)
 K-rads on the 250? Get with the program!
[Reply]
  • + 1
flag epic09 (Jul 12, 2010 at 17:31)
 Well done norco!!!

The Team DH is looking sweet!
[Reply]
  • - 2
flag andyc709292 (Jul 12, 2010 at 18:30)
 Liking the red DH, but that's cos I've got an 03 (ancient!) Team DH and it's remarkably similar, if a little more trim now.

Really don't like the asymmetric headset, makes the front of the bikes look dumpy.
[Reply]
  • + 1
flag trekiscool (Jul 12, 2010 at 19:52)
 the 250 and the range are lookin siiiiick
[Reply]
  • + 1
flag iambike4lyf (Jul 12, 2010 at 16:09)
 they actually look sick,
that two50 looks so light
[Reply]
  • + 1
flag devorider1 (Jul 12, 2010 at 18:58)
 daaammm the dh's look nice!! and i also enjoy the 250 Big Grin
[Reply]
  • + 0
flag bigairbear (Jul 12, 2010 at 18:57)
 the xc bike does look sorta like a specalized epic, isnt that because norco uses fsr suspension technology?
[Reply]
  • + 0
flag RiDe-BmX13 (Jul 12, 2010 at 16:32)
 I like it...besides some of the frame shapes and the front triangles
[Reply]
  • + 0
flag luke-esser (Jul 12, 2010 at 16:31)
 anyone know the prices yet?
  • + 1
flag brule Mod Plus (Jul 12, 2010 at 21:56)
 We'll have prices sometime tomorrow.
[Reply]
  • + 0
flag WhiteBlast (Jul 12, 2010 at 17:55)
 I think the 250 is to black.....
[Reply]
  • + 0
flag trdracer94 (Jul 12, 2010 at 18:13)
 ooooooooooo......... pretty....... I wonder how they perform?
[Reply]
  • + 1
flag sskier (Jul 12, 2010 at 20:13)
 the 250 looks dec
[Reply]
  • + 1
flag Sharonb (Jul 12, 2010 at 22:54)
 looking nice!
[Reply]
  • + 1
flag Gang (Jul 12, 2010 at 23:24)
 new color look nice!
[Reply]
  • - 2
flag crazzybiker (Jul 12, 2010 at 16:08)
 Does this mean that the empire 5 will be kinda the same like the vixa frame wise ?
  • + 1
flag jondurham (Jul 12, 2010 at 16:39)
 Vixa is a chicks bike with different geo's, sizes, etc.
  • + 5
flag brule Mod Plus (Jul 12, 2010 at 21:55)
 I actually have not seen any Empires here yet, so we'll learn more about that tomorrow.
  • + 1
flag jason1986 (May 11, 2011 at 20:43)
 you are retarded you commented on how norco's suspension sucks? norco doesnt make the suspension. either shut up or get some valid information...and learn how to spell.
[Reply]
  • - 3
flag LowBudgetRolling (Jul 12, 2010 at 18:37)
 Saint shadow, ewwwww.
[Reply]
  • - 2
flag Reddeershred (Jul 12, 2010 at 16:10)
 Not the most stoked on the twofifty. all tubes should be circle.
  • - 1
flag ninjaty (Jul 12, 2010 at 21:24)
 the tubes are round. thats a gusset smart one
  • + 1
flag Reddeershred (Jul 13, 2010 at 18:44)
 Ya, making the end of the tube were the gusset is bigger, it should be pushed against the tubbe.
[Reply]
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